“Holy Ones,” is far from Will Laroca’s first release, having now earned a spot on the coveted label Virgin Music. The single is another notch in the belt when it comes to his catalog of releases, but a first on Virgin Music for him. Blending elements of genres slap house and melodic house, Will Laroca has cooked up something spicy and infectious with this release, injecting a groove here that simply cannot be beat. This singles comes paired with a music video, which Will Laroca was very hands-on with when it comes to the artistic direction of the experience.
“The transition into house music came from a genuine interest in mixing different music styles and experimenting with different tempos and genres. Because of my hip-hop background with very meaningful and personal text and content, it came naturally to me to mix them and create my own take on EDM with deep lyrics. I’m a musician with the greatest respect for the art of music. The possibility to express emotions, dreams and thoughts through a song is what drives me. I basically fell in love with making melodies.”
– Will Laroca
A producer, songwriter, and artist, William Fredriksson, also known as Will Laroca, has had a diverse experience within the music industry that’s truly one of a kind. From working with a production team called TMA which worked on multi-platinum records to playing a crucial role when it came to shaping the Swedish hip-hop scene, the many has a passion for music and isn’t slowing down anytime soon.
Dive into the video for “Holy Ones,” below and get to know Will Laroca.