As many young, up and coming DJs and producers continue to find new ways of exposing their work, tech startup and Mixify began experimenting ways to take their platform to the next level: integrating a live experience like no other.
Mixify began as a live streaming service for electronic dance music enthusiasts and DJs in late 2012. The company developed vast relationships with electronic DJs and producers to stream their sets through the company’s service, facilitating many interactions between top-level DJs and fans across the world. Now, with the launch of their latest venture, Clubcast, the Brooklyn-based company is reaching out to venue owners and event promoters to bring an interactive experience to their clubs using any DJ on the Mixify roster.
Using the brand new venue and online interaction system, venues can now stream interactive DJ sets where club goers can watch the DJs perform. Sydney, Australia's own Tommy Trash was one of many DJs to test out Mixify's Clubcast, live from Icon Collective in Los Angeles. The company expects to be selling the Clubcast service in 40 markets by August of this year.
“Mixify Clubcast is sold on a per-event basis,” says Mixify founder David Moricca when speaking to TechCrunch. “In many cases we’re doing booking of a big-name DJ as part of the service. it works particularly well for markets where they don’t have the market to support booking for these acts or the access.”
The company’s direction and growth opportunity in the electronic dance music space as grabbed the attention of investors like Jamie Olsen of the Australian investment firm CMB Capital; Tim McGee and Richard Mergler of the music distribution and promotion company Ministry of Sound Australia; and world renown DJ/producer Tommy Trash.
“The focus is really on growing Clubcast sales and marketing — particularly on the international level. It’s about them growing the brand and growing the sales pipeline.”