Learn From The Entertainment Pros of NYC For FREE This Fall

August 13, 2015 -

Derek Kademian

Ever wondered what it takes to make it in the music biz? Thanks to The Content Intersection, the second 'season'  of a lecture series featured at NYU, students can break away from the books to learn from some of the most knowledgeable people involved in the entertainment and music business.

Created  and hosted by Matt and Cliff Medney with artistic direction of Voodoo Bownz, the lecture series aims to discuss some of the pillars that today's music industry is built upon. The trio all have one very important thing in common, they love to educate. With Matt being a master networker in the entertainment industry, Cliff being the creative genius within Branding and Consumer goods, and Voodoo as the premier Creative Director “For Hire” within the dance Music space, together they work as an informational trio. Some of the of the topics include: creative design, benefits, advertising, exciting content, running a show and much more.  Each lesson offers informative Q&A's and discussions from professionals who have been climbing their way to the top for years, who can give insight to those trying to break into the industry.

Sign up for The Content Intersection for free below! 

Cliff Medney: He is the co-founder of Branding Change, a creative boutique consultancy working with some of the countries leading not for profit organizations and most recognized brands. Cliff is a skilled brand architect for the digital age having achieved a “trifecta success” across client, agency and entrepreneurial landscapes. A 30+ year industry veteran with a broad creative following and reputation working at Madison Avenue’s historic BBDO advertising agency, followed by director level client side positions at A&W Beverages and Nabisco.

A graduate of the University of Georgia with a Major in Sociology. Cliff has written for numerous industry publications including Advertising Age, Brandweek, iMedia, MediaPost and Promo Magazine, as well as, been featured in the New York Times, Wall Street Journal and on PBS. A passionate speaker and panelist at dozens of industry events, Cliff’s real career win happened at a speaking event where he met child advocate John Walsh and soon teamed up, joining the Board and Chairing the Marketing Committee of the National Center for Missing and Exploited Children for over a decade.


Matthew Medney: A Relentless millennial, Matthew is building a unique and multi- layered career by establishing himself as an innovative force in entertainment, commerce and social movements. Graduating from UMass Amherst with a B.S. in Event Marketing, Matt has a unique point of view on how technology intersects with entertainment. In just a few short years, Matt has worked with the biggest brands in Dance Music: Billboard, Dancing Astronaut, EDM Network, Knife Party, and Laidback Luke to name a few; as well as, Managing the Iconic Tommie Sunshine in 2014-2015.

Beyond dance music, Matt has created successful integrated marketing and business partnerships with top tier leadership brands including Sour Patch Kids, RedBull, Reddit, & Twitch. Outside of entertainment, Matt has consulted with a range of US and European Creative Agencies; supporting creative IP for brands such as Hugo Boss, Brita Water, Fraport (The European Airport Company) and DHL.

In addition to the Content Intersection Matt has taught Lectures at NYU on “Creative Agencies: What they look for on a resume”, has Spoken at SXSW under their “Music Mentors” Seminars, as well as Winter Music Conference, where he hosted the Branding Panel, and sat on the Social Media & PR one. Matt also achieved success at the European conferences; in 2014 Matt helped to produce over 7 panels for his clients at Amsterdam Dance Event.

Follow The Content Intersection on Facebook and vote for them to host a panel at SXSW.


9/16/15 The Importance of Cultivating Brands: Features Voodoo Bownz, a NJ/NYC Art Director who has been acclaimed through many of today's hottest labels and artists including; Dim Mak, Mad Decent, OWSLA, Dirty South, RED, MTV, Afrojack and many others. His lecture will discuss the importance of branding by relating some of his own techniques and experiences that have garnered the attention most of the rising stars in EDM.


10/01/15 How Media Differs & Correlates in Different Mediums: Features CEO of Daily Beat Media, Christopher Lavinio, a professional in the rising demand of digital mediums.  In an age of standalone content sites, Daily Beat Media is building a collective of influential editorial, video, and radio platforms in the dance music space and will highlight trending pieces on a centralized hub. This represents a whole generation of young dance music fans that will burn through some of the most engaging content by way of a single platform syndicating content from niche partner sites.


10/20/15 The Future of Artist Development: From Technology & Education to Music Industry Goals, and Everything in Between: Features JP Solis, one of the founders of Dubspot, who recently left to pursue a dream of a school focused on artists who want to make a long standing career in music by creating TPA Studios. TPA (Tin Pan Ally) offers courses in skill, intuition, performance and career building, which provides artists with an advanced understanding of the music industry. JP is also the legendary resident DJ at Riff Raff's in NYC. His discussion will go in depth about creating a business that is not only successful, but also gives back to the community by helping others achieve their dreams.


11/10/15 The Importance of Networking and Relationships Leading to Cross Pollination & Seizing Opportunity: Features Dave Frank, who is the former touring manager for Tiesto and current manager of Feenixpawl and Mike Hawkins. Through his experiences working with Spinnin', Doorn Atlantic and creating massive increases of organic social media growth, Dave will discuss the importance of networking, building relationships and recognizing/seizing a great opportunity.


11/24/15 Social Media in the Age of Branding: Features Betsy Smith, owner of Allin.Smith, a community management company and co-host of Croncast, a consistent top 50 podcast on iTunes. Betsey's the ultimate social media guru, touting both large and small companies, she's the professional to hire when your business is in need of some serious community building and marketing strategies. 


12/09/15 How Concerts changed the Music Industry: Features Alex English  the creator of Webster Hall's infamous Girls & Boys club night and social media director Hayata Ishikawa. Spending years as a resident at some of NYC's most successful venues, Alex will share his thoughts and experiences of concert promotion, DJing and night life. Opening for not only some of the biggest acts, but also many rising stars, Hayata is a expert in creating and setting the tone for the evening, one of the most important jobs of throwing a successful event.


Not an NYU student? Not a problem! Sign up below for The Content Intersection exclusively through Daily Beat.

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