Creative Cruelty: Breakup Text

July 31, 2013 -

Christopher Lavinio

So this will be the second tech post I've done and one that I must say got me laughing this morning. Now while we all had our summer flings, those summers before college when you meet a pretty girl then have the tough task of breaking up with her because you're going off to school, it only seems fitting for someone with a quirky and creative mind to come up with something so ingenious. No more cheesy love songs, or sitting on your bed trying to find a way to break up with someone and can only do it through song, let the app handle it for you!

BreakupTextBreakupText, the iPhone app designed by Jake Levine and Lauren Leto (co-Founder of TextsFromLastNight), allows users to instantly have that dreaded blue (or green if you aren't cool and don't have an iPhone) bubble come to life with a pre-written text designed to fit your relationship. In a matter of seconds, the app instantly delivers the bad news you never wanted to send in the first place. The app does personalize the message for you by asking a few basic questions, such as your gender, the severity of your relationship (seriously home run or just trying to steal second base), and the reason you're breaking up with them.

TiestoDBNow, for those of you wondering, how does this all tie back into the world of dance music? Well, for starters, it allows your trusted touring DJs (all the tight solid color v-neck European producers out there...don't worry Tiesto, we still love you), who might be too busy making another remix of "Get Lucky" to easily send that dreaded text message without taking valuable time away from their serious musical careers. So, for those of you with this issue, popular DJ or just plain tired of your significant other, this one’s for you. Enjoy!

Here are a few examples that you can send to anyone from their website


Hi Sara, I know you expected to make it to our next anniversary. Maybe beyond, who knows? There was that one night we named our maybe-babies. That was cute. You're cute. But it's over between us. We've drifted apart. It's not just your lack of sex drive, it really isn't. And no, this isn't about that girl at work. It's us. Ever hear the song Cape Canaveral by Conor Oberst? Of course you haven't, that was one of our issues. Anyways, we're like that. A poltergeist love. And I need an exorcism. -Bob


Lyle, the time we spent together was awesome. You're funny and pretty and you deserve a great guy. Unfortunately, I cant be that guy for you. Remember when you asked what I was doing this weekend and I acted kinda weird? It's because I was going hunting with some of my friends and I didn't know how you felt about hunting, you seem like the kind of sweet girl who loves animals. Anyways, I don't know how I feel about hunting anymore either. I kinda got myself in a bad situation while out camping. I guess you could say I'm in the belly of the beast. The bear to be exact. I got eaten by a bear. It's not too bad, just dark. Pretty quiet. Oh and my cell phone battery is going to die soon so don't text back. Good luck with life! -Jenni


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