As we begin a new year in 2014, DJs alike are beginning new partnerships to further shape their careers. Just a few days ago, Armin van Buuren announced a new partnership with Heineken to promote the new “Dance More, Drink Slow” campaign alongside new single “Save My Night.” The campaign promotes the importance of staying in control while clubbing and through all alcoholic protocol, drinking in moderation. Armin's tune brings together floating trance synths with arpeggiated electro top-lines and features an anonymous spoken vocal recounting how a DJ can make or break a person's night.
Armin van Buuren continued to speak about his reasons behind the partnership, saying:
The reason I have partnered with Heineken on ‘Dance More, Drink Slow’ is because we have a fantastic opportunity, and responsibility, to connect better with our audience and affect behavior change. Drinking responsibly is an important issue and being able to use music, specifically the ‘Save My Night’ track, to innovatively deliver that message directly to fans on the dance floor is unique.
Watch the video for “Save My Night” above. The track is available now at all digital music retailers. For more information, go to ArminvanBuuren.com.
Be sure to grab the single now on iTunes and be sure to check out the official music video below courtesy of Armada Music.