NEW YORK - In a press release sent out to the media this morning, SFX Entertainment, Inc. announced they’re joining forces to produce a pioneering television show revolving around the booming electronic music culture and showcasing and cultivating fresh new DJ/producer talent and creative event production skills. Spearheading the reality show is Simon Cowell, previously known for his work on The X Factor, America's Got Talent, and Britain's Got Talent.
“Ultimate DJ” was developed by the Simon Cowell-led Syco Entertainment, one of the world’s leading global music, film and television production companies responsible for many of the world’s most successful global TV and music franchises, and SFX, the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture and other world-class festivals. T-Mobile, the fastest growing U.S. wireless company, is joining the pair to bring the innovative new show to viewers.
Robert Sillerman, CEO of SFX, added, “Bringing EMC [electronic music culture] to the world is our goal. And building a TV franchise in the USA is a key part of that strategy. It’s always exciting to work with Simon Cowell, and the creative power of the Syco organization is undisputed. They are the perfect partners for our vision. And we couldn’t be more excited to partner with T-Mobile US. John is the most exciting CEO of this generation, and I am personally inspired by the mobile revolution he and the team at T-Mobile are driving. Together, we share a vision of challenging the status quo and pioneering new territory in business, media and entertainment.”
Simon Cowell of SYCO Entertainment said, “We have been developing this concept for a while but our partnership with SFX has been a real game-changer for this format. It made complete sense for us to collaborate with SFX with their access to the best up-and-coming DJs and their great marketing platform to build new DJ talent. And I’m delighted to have T-Mobile on board with their brilliant vision and innovation.”
“In the same way we’re revolutionizing wireless to empower customers everywhere, we look forward to working with Syco and SFX to showcase and promote a fresh, new generation of DJ/producer talent,” said John Legere, president and CEO of T-Mobile. “Our customers spend a lot of time listening to music on their devices, so you can expect us to take on entertainment and music in our typical bold and aggressive, Un-carrier style.”
Kelly Belledegrun, Senior Syco Producer added, “This show will represent a visual and musical revolution and we can't wait to showcase this to the world with our exciting new partners."
There has been no confirmation as to when the DJ show will air or on what network. Be sure to check back in with Daily-Beat.com on all of the latest surrounding future developments.