Shazam & Beatport Form Exclusive New Partnership

LONDON - For those people who use Shazam, the commercial mobile phone based music identification service, in stores like Abercrombie & Fitch and Hollister, close out of this window NOW. This ever popular app that immediately identifies songs after nearly 5 to 10 seconds of listening, has signed an exclusive deal with Electronic Dance Music digital distribution platform, Beatport.

Shazam's rapidly growing 25 million song index is apparently not enough for the fast-moving electronic dance music genre. As the central marketplace for purchasing DJ's original mixes and exclusive remixes, Beatport has signed a deal with Shazam where it will add approximately 1.5 million songs from Beatport into the Shazam database. Shazam's already growing platform sends users to iTunes for 'tagged' songs and will now send their users to Beatport to buy the tracks. Users will also have the ability to watch the corresponding YouTube video, or share their tag with Facebook friends. So to those DJs who find their edits to top club hits "un-Shazam-able," think no more.

Shazam is incredibly excited to form this exclusive partnership with Beatport because Beatport has long been recognised as the leader in electronic and dance music for DJ`s around the world," said Shazam`s Director of Music and Content, Will Mills. "Shazam`s music discovery service and its massive fan base of 275 million users, combined with Beatport`s unparalleled electronic and dance music database, will provide the fastest, largest discovery experience and easiest way to engage and buy dance music around the world.