Premiere: Raquel Divar - "Cherry" Music Video

April 30, 2020 -

Daily Beat Staff

Forming a reputation as one of the Pacific Northwest’s premier rappers, Raquel Divar might only be 5’ but her persona is larger than life. Previously featured in publications such as HipHopDX, Highsnobiety, and Portland’s Willamette Week, Raquel shines brightly with passion, fervor, and a powerful voice that quickly captures one’s attention. In her new music video “Cherry", filmed in and around Portland, Raquel delivers a fun and uplifting vibe with a 1990s Missy Elliot type of feel. The “Cherry” red in the video is symbolic for the passion behind what you do. With lyrics like “what’s good, that’s the mood, that's the attitude, and they ain't got a clue,” Raquel’s dynamic lyrics hit hard. The video features shots of her riding around in a car “with her homies kickin it.” 

“Cherry” was a collaborative effort from many immensely talented artists brought together by Portland based producer Lydia Buesseler. From the dancers to the stylists to the people in the party scene, the cast and crew for the music video brims with tremendous talent who push forward the envelope in each of their respective fields. The music video was directed by Ash O’Neil, a Berlin based photographer and director with impressive production design skills and an immense background as a Creative Agency Director who has worked with Italian and Swiss fashion brands as well as large street wear brands like Adidas and Nike. Previously also a DJ, Ash utilizes unique conceptual design and direction to impressively portray beauty and human emotion across diverse and vivid settings. “Cherry” was filmed by Adolfo Cantú-Villarreal, a Mexican Filmmaker and Cinematographer currently based in Portland, Oregon best known for his work on “The Darkest Hour,” a feature documentary that exposed the inhumanity of the U.S. prison system narrated through spoken word and hip-hop. 

Watch the "Cherry" music video, exclusively on Daily Beat below:


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