If this isn't ridiculous, I don't know what is. Kanye West, the superstar rapper and music mogul, filed a trademark infringement lawsuit on Tuesday against COINYE, the humorous new Kanye West themed digital currency that debuted last week. The logo for the currency (depicted below) has been bought and sold over the Internet and features a cartoon-like version of West wearing those signature shutter shades made famous by the rapper a few years back.
"Defendants have willfully and admittedly traded upon the goodwill and notoriety of Kanye West, one of the most famous entertainers and brand names in the world," claims the suit filed in Manhattan federal court, which seeks unspecified damages.
The suit is based on and refers to COINYE as a "crypto-currency" because it exists only as computer code, not in any physical form. However, the defendants in this case, the founders and creators of COINYE, admit that they adopted the likes of COINYE WEST and COINYE to associate their crypto-currency with Mr. West directly.
After the initial lawsuit was filed last week, the coin’s image was updated to feature a half-man half-fish hybrid who is wearing sunglasses. The ‘half-man, half-fish’ concept was a riff on a South Park episode where Kanye West was depicted as preferring the, um, company of male fish.
We'll see where this lawsuit goes, but it seems that the Kanye camp is taking a serious stand on the existence of the crypto-currency. Be sure to check back with us at Daily Beat for more updates.