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Chris' 2014 MTV VMA Predictions

August 24, 2014 -

Chris Erickson

The 2014 MTV Video Music Awards are right around the corner. And after attending the show last year in the pit with Miley twerking in my face, I  feel I've earned the right to cast my predictions on this year's nominees. Don't agree with my picks? Sound off in the comments section with yours!

Be sure to see who walks away with a Moon Man on August 24th from Inglewood, CA and don't miss a boatload of performances from Charli XCX, Fifth Harmony, Beyonce, Iggy Azalea & Rita Ora, Jessie J/Ariana Grande/Nicki Minaj; Maroon 5, Sam Smith, Taylor Swift, Usher & Nicki Minaj, and 5 Seconds of Summer. Oh, and DJ Mustard will be the house DJ.

 

Video of the Year

*Has to be the most overplayed song of the year right? But I give it to Pharrell for the creativity of the 24-hour music video and his overall success this year.

Best Hip Hop:

*A very weak category this year. Wiz's song is a joke, Kanye's video is sub-par and simple, Drake keeps trying to be an actor again in a cheesy plot. I'd love to take Gambino as the dark horse here but don't think MTV/America will give an indie rapper the moon man over Eminem and his comeback (even though he deserves one).

Best Male:

*Another weak category again and Pharrell is the easy stand out.

Best Female:

*I hate to say this, but I think Lorde's breakthrough single will get lost among the recent pop songs from Iggy, Ariana and Katy. While Bey will give them all a run for their money, I think  the fans will give Iggy Igg the moon man for her Clueless-inspired video. But let the record show that Lorde deserves this.

Best Pop

*When in doubt, pick Pharrell. Not saying that "Happy" is going to win every category, but its competition is weak. "Fancy" would be my #2 pick here since Pharrell can't win them all.

Best Rock:

*Admittedly the genre I know least about, but I do know who's voting for these things and you better believe with the year Imagine Dragons had that "Demons" will edge out "Royals" for Best Rock Video. 

Artist To Watch:

*Basically, who's name have you heard the most this year? And who has the most musical talent? Hands down Sam Smith. But keep in mind this is a fan vote where Austin Mahone won last year because his cult following swarmed the polls, so anything can happen *cough 5 Seconds Of Summer cough*. Who knows, maybe Fifth Harmony and 5 Seconds Of Summer will meet and become besties and go on tour together next year ~5th Harmony Of Summer~. (p.s. WHY ISN'T DISCLOSURE ON THIS LIST!?!?!)

Best Collaboration:

*Jay and Bey hands down. Regardless of their failing marriage collaboration, their musical collaborations will always be top shelf. 

Clubland Award:

*I've been big on DJ snake for the past couple years. It's just annoying he had to put out a typical song with Lil Jon to become recognized. But if MTV is truly hosting a music video award show, DJ Snake should win this category and even video of the year.

Best Video With a Social Message:

*Last year was easy with Macklemore's "Same Love." This year I had to watch every video from start to finish. We have videos about statutory rape, the effects of war, society's standards for women, the local war on drugs, domestic abuse, and world peace. While I think "One Voice" should win since it really encompasses all of the messages the other videos try to convey in one...seeing all of the nominations that "Pretty Hurts" is getting makes it seem like it's a lock for this category at least. MTV also loves announcing this one live and no way are they going to have David Guetta give an acceptance speech about PLUR in his silly little French accent.

Best Cinematography:

*Cinematography is the art or science of motion picture photography. It is the technique of film photography, including both the shooting and development of the film. This category should really be called "Best Music Movie." There are a lot of great videos here, but I think it comes down to Evan Prosofsky v. Evan Prosofsky. And to go with the popular vote, I'll take Lana Del Rey and her 1950's style music and look that lends itself perfectly to this category.

Best Editing:

*Video editing includes cutting segments (trimming), re-sequencing clips, and adding transitions and other special effects. After reading that, go watch "Stay The Night" and tell me it shouldn't win.

Best Choreography:

*I love a good Usher dance video, but he's definitely not winning awards with "Good Kisser." Taking the young and wild ballerina dancing chick in Sia's video here, although I'm worried Beyoncé or a Michael Jackson tribute by JT could spoil that. And if Kiesza was more popular right now, she could have pulled out a win.

Best Direction:

*It's gotta win something, right? And Terry Richardson doesn't lose. (The director conceives of a video's artistic and dramatic aspects while instructing the musical act, technical crew, actors,models, and dancers. This may or may not be in collaboration with the musical act.)

Best Art Direction:

*Five first-time nominees this year for Art Direction. There are some interesting things going on in Arcade Fire's video and I'm going to attribute that to the AD. Side note, if you haven't seen "Tamale" it's worth the watch. (The art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use, and when to use motion.)

Best Visual Effects:

*OK Go always has captivating visuals that should win, but their video may be better suited for the Best Editing/Art Direction category according to the VFX definition. I'm gonna go ahead and give this one to the bouncing genitalia from DJ Snake and crew since all Jack White did was break glass, Eminem added a cartoonish filter, and Disclosure flipped Newton's law.  (Visual effects are the processes by which imagery is created and/or manipulated outside the context of a live action shot. Visual effects involve the integration of live-action footage and generated imagery to create environments which look realistic, but would be dangerous, expensive, impractical, or simply impossible to capture on film.

Best Lyric Video:

*This is a brand new fluff category that MTV instituted to stay hip with the times and what the kids are watching. And the vote is live tallied online so I can't really take credit for picking the winner. However, anything could change between now and Sunday. Seeing how much love 5 Seconds Of Summer was receiving definitely influenced by "Artist To Watch" pick (originally I had Sam Smith, who is the one with the most talent). 

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