Last March, ABC's popular Friday night show Shark Tank
broke down barriers between the culture of EDM and mainstream America, when it aired an episode featuring the popular gloving brand EmazingLights
. Viewed as an interesting concept by the panel of million/billionaires including Daymond John, Lori Greiner and Mark Cuban, EmazingLights CEO Brian Lim oohed and awed them with a performance by his team of choreographed glovers. Needless to say, there were doubts that his company of flashing finger-tipped gloves would actually turn a profit, but after presenting the numbers, the panel went from laughing to pulling out their wallets, so that they could get in on the investment opportunity of a lifetime. Tonight at 6:00pm
est (3:00pm pst) Lim is holding his first Reddit AMA
on the Electronic Music Sub-Reddit
, which will allow his company's fans and critics a chance to ask him all of the burning questions they've been stirring up.
His humble beginnings started with throwing gloving raves called Friday Night Lights in the parking lot of an In-N-Out Burger and selling self-made gloves out of his trunk, his products rose to popularity through strategic social media campaigns, word of mouth promotion and the overall increase of popularity of EDM. His dream has turned into a company that has grossed $25 million and that 7 person rave has found a home at his storefront in Los Angeles where every Friday night his shop turns into a venue with a real DJ booth and everything.
Collectively owning some of the most successful companies in electronic music including iHeartRaves
, EmazingLights and IntoTheAM
, Lim has made himself one of the biggest empires in the scene. As a result from appearing on Shark Tank, Lim brought on billionaire Mark Cuban as an investor who reports that Lim's company has seen a 2281% growth in only 3 years.
Tonight is your opportunity to ask Lim anything you want, which is a great opportunity for young entrepreneurs in electronic music. This is one AMA
you won't want to miss!
6:00pm EST (3:00pm pst)