Trap has come a long way since its introduction into the EDM world around the time of 2012. Artists such as TNGHT and RL Grime paved the way to a new frontier of bedroom producers who would go on to produce countless edits earning themselves massive festival slots and tours in the following years. One producer who has proven himself to stand the test of time is Noah Lloyd, also known as Haterade. Since my first introduction to his music back in 2012, Noah has constantly pushed out the most aggressive bangers in the realm of dancefloor-ready trap music and his latest Pre-Game EP on BASSCVLT is by far his most adventurous release yet.
We are already familiar with Haterade’s abilities as a buildup-drop trap producer but this release pushes more of a hip hop feel with verses and lyrical hooks that feels a Waka Flocka and Floss collaboration. All three tracks feature rappers including 2KDrae and Young Lyxx, and the first two of these tracks are collaborations with Swellow (former Haterade member) and Fransis Derelle. The vocal features really light up each track and create hooks that are consistent with Haterade’s theme across the EP. The consistency between rapper and producer reminds us of Carnage and Migos‘s classic collaboration on 2014’s ‘Bricks‘. Aside from the features, Noah still manages to let his arrangement and production soar with tracks like ‘Beast’ that drops a thirds time into hardstyle but quickly switches back into half-time on some mean triplets. Then going against the odds Noah pulls off ‘In My Bag’, which is probably my favorite off the EP and it speaks volumes in its production without the need of a massive drop. Overall we are hyped on this one and excited to see where it takes Haterade for the rest of 2016.