Sandro started off being an avid listener to electronic music in 2007 and hasn't looked back since, with DJ's such as Erick Morillo, as well as early house tracks getting him into house music. With that developed his penchant for EDM, although his interest has evolved mostly into Trance and Deep House. He was also an Intern for Ultra Music Records and DJ's once in a while.
Daily Beat was launched in 2012 in a social media capacity to serve local artists under a boutique record label. Since its launch, Daily Beat has expanded into a leading global youth media company with representatives in over 20 countries.