Tampa, Florida native, Ariel discovered her love for dance music in 2011, provoking her to dive head first into this industry with dreams of one day becoming a big part of it. She got her start with an electronic music and fashion retailer blog, Digi10ve, where she had the opportunity to develop several important skills. She's open to every genre of dance music, but has a passion the underground scene. You’ll most likely see her at any and every show in town so don’t be too quick to underestimate her attendance record.
Daily Beat was launched in 2012 in a social media capacity to serve local artists under a boutique record label. Since its launch, Daily Beat has expanded into a leading global youth media company with representatives in over 20 countries.